Privacy Policy

boxee is committed to protecting your privacy.

This Statement of Privacy applies to the boxee website as well as the market research projects we undertake and governs data collection and usage. By using the boxee website, you consent to the data practices described in this statement.

1. Background and Lawful Basis

This privacy notice explains what personal data boxee collects, why we collect it and how we look after it. It also explains your data protection rights.

boxee provides market research to pharmaceutical companies. In order to provide these services, boxee must on occasion collect, process and analyse personal data.

When we do this we ask for your consent to use or process the personal data you share for a specific purpose that we make clear to you. We rely upon consent as the lawful basis for processing personal data (as set out in Article 6.1a of the GDPR).

The use of personal data processed by boxee shall be limited to the purposes under this Privacy Notice.

2. Personal data we collect

All Personal data collected by boxee will be used and stored only for the purpose of a specific market research project. Personal data will not be passed to any third party or made available in another database without your prior consent.

We have listed below the type of personal data we may collect and why:

  • (a) Contact details such as your full name, phone number and / or email address to allow us to carry out the market research project and for which you have given prior consent.
  • (b) Information relating to the subject of the market research study e.g. information relating to your occupation, behaviour or health so that we can select suitable potential participants and for which you have given prior explicit consent. This information will be pseudonymised as soon as practical meaning we will remove any identifying personal data and allocate a pseudonym such as a unique number. The personal data will be kept separately and securely.
  • (a) Full name, email, address and bank details for the purpose of payment of incentive for participation in market research study. The personal data will be kept separately and securely.
  • (b) Audio and / or video recordings of interviews or group discussions for the purpose of analysis and quality control by boxee. Video recordings may be non-live, for example, recorded footage that we have on file, or live-footage, for example, footage which is streamed live through the internet. These recordings will not include any other personal data such as your full name. You will have been informed about this and given consent to audio and / or video recording.
  • (c) Recordings may be shared with the commissioning client company or their partners working on the same market research objective such as advertising agencies to allow them to better understand the market research. This can only be done with your prior consent. You will have been informed about this and consented to this observation with prior knowledge of who the commissioning client / pharmaceutical company is as a result.

3. How we treat the information we collect

The data collected for market research projects is intended exclusively to inform decision-making within the client company we are working on behalf of. boxee will pseudonymise and, where possible, anonymise all personal data provided by you as soon as possible, and prior to data analysis.


Lo sponsor dello studio di ricercar di mercato avrà il ruolo di titolare e boxee group di responsabile di tutti i dati personali raccolti, che saranno elaborate in relazione allo svolgimento dello studio e, qualora abbia acconsentito a essere ricontattato/a, per eventuali approfondimenti successivi

4. How information is shared

We sometimes work with third party service providers for various purposes, including (i) recruitment of participants for market research projects (ii) interviewing on market research projects (iii) analysis and (iv) translation of interviews (v) viewing facilities for face to face interviewing in addition to (vi) video streaming companies and (vii) cloud storage IT providers (such as Google).

These third parties may process personal data as part of providing those services for us. We limit the information provided to service providers to that which is necessary for them to perform their functions. Our contracts with service providers require them to maintain the confidentiality of such information and to guarantee they comply with European data protection law.

Sometimes people from client companies, or their partners such as advertising agencies, want to listen in to or watch footage of the market research interviews. If this is the case we will always seek your prior consent and explain what types of people may be listening in or watching film recordings and why. You will have been informed about this and consented to this observation with prior knowledge of who the commissioning client / pharmaceutical company is as a result.

5. Storage, processing and retention

All personal data will be stored by boxee for the minimum required period to effectively complete its work, or for the purposes of quality control. This may vary from project to project and will depend on the type and scale of the work. Most projects last between 2 and 6 months and very occasionally, up to 12 months.

We will delete personal data such as name, phone number, email or address – information typically required for data subjects to participate in market research – at the end of all data subjects’ participation in any specific market research project.

Remaining personal data, such as audio and video recordings will be stored for the minimum time period required and:

  • (a) Deleted at the completion of a market research study, unless
  • (b) A recording is required to be kept for longer for the purposes of auditing by our client.

All remaining personal data will be securely stored and processed by boxee.

Any physical copies of personal data will be secured and deleted by boxee.

6. How we protect personal data

boxee is fully committed to protecting your privacy and data. All personal data is processed using up-to-date security and restricted access.

7. International transfers of personal data

Your personal data may occasionally be transferred outside of the UK to countries that do not offer the same protection of personal data as under UK data protection regulations. However, boxee and our service providers will continue to abide by UK data protection regulation throughout. Where your personal data needs to be transferred outside the UK for the purposes of a market research project, you will be informed and the country of destination will be specified. International transfers are only undertaken with your explicit prior consent.

8. Choices about your information.

You can ask us further clarifying questions on how your personal data is processed at any stage and have the right to:

  • (a) ask to access the personal data we hold on you
  • (b) request changes to the personal data we hold on you if it is not accurate or incomplete
  • (c) request that we erase your personal data or stop processing it, subject to certain exceptions
  • (d) ask us to restrict processing of your personal data
  • (e) ask us to send your personal data directly to another organisation when technically possible
  • (f) lodge a complaint (in many countries) with the appropriate data protection authority if you have concerns about how boxee processes your personal data.

You have the right to withdraw your consent for personal data processing at any point.

Should you wish to, or have any further questions regarding your rights, you can do so by emailing boxee’s founder at

He’ll respond to your request no later than 5 calendar days (if not on holiday).