we created boxee group in order for insights to mean more.

we’ve designed our agency with technology in mind.

rather than as an add-on.

this means we use the latest tech to do our doing.

allowing ourselves more time to do what you ultimately need us to do – think about your brand and it’s challenges.  


working with us is about simplicity.

initially, you’ve got two choices to make.

1. use one of our awesome in-the-box solutions (download info here), which allow you to conduct healthcare market research faster, smarter and better.

2. talk to us about custom out of the box research (click here to find out more) and get us thinking.

either way, our promise to you is that we’ll impress.


we conduct healthcare market research.

we primarily work with physicians, patients and payers.

we also work with a wide variety of other clinicians such as nurses and pharmacists.

we cover over 60 markets worldwide with most of our work in the US, Europe and major Asian economies such as Japan and South Korea.

we love doing qualitative and quantitative research.

we tend to focus on brand (re)building projects – segmentation, drivers/barriers, communications testing, tracking.

it’s as simple as that.



co-founded by a lovely bunch of market researchers with decades of experience in healthcare as well as FMCG and B2B sectors. 

we’ve worked with some of the largest and smallest pharma clients. 

sofia fionda.

a psych background & extensive healthcare research experience – a winning combo – sofia understands how behaviours are formed + how to influence them.

making friends & alienating people along the way.

check her out on LinkedIn.

anthony rowbottom.

over 15 years healthcare market research experience, has worked extensively in branding research across multiple therapy areas and markets.

helping brands stand out, thrive and jive.

check him out on LinkedIn.

annabelle jones.

2022 winner of the BHBIA’s “Best Newcomer”, shortlisted for the MRS’s inaugural DE&I Changemaker Award (2022) and founding committee member of the BHBIA’s DE&I initiative.

annabelle is more than just an awesome biomedical scientist and market researcher – having worked ‘on the front lines’ as a nursing assistant as well.

check her out on LinkedIn.

georgia culley.

fresh off of winning BHBIA’s best newcomer and of the EPHMRA conference grant, Georgia is super exited to be part of the boxee team.

Georgia does people. she looks at the intricacies of how they function and loves the weird and the wonderful.

another psych grad to read you mind.

check her out on LinkedIn.