THE TEAM.

co-founded by a lovely bunch of market researchers with decades of experience in healthcare as well as FMCG and B2B sectors. 

we’ve worked with some of the largest and smallest pharma clients. 


sofia fionda.

a psych background & extensive healthcare research experience – a winning combo – sofia understands how behaviours are formed + how to influence them.

making friends & alienating people along the way.

check her out on LinkedIn.


anthony rowbottom.

over 15 years healthcare market research experience, has worked extensively in branding research across multiple therapy areas and markets.

helping brands stand out, thrive and jive.

check him out on LinkedIn.